By applying to become a 21 Convention Partner (also known as an affiliate), you agree to be bound by the following terms of the program.
Registration
To become a 21 Convention Partner, you must submit a complete program application here.
Upon submission of your application, you will be able to log in to the affiliate portal and receive your unique affiliate links and custom affiliate code, and start promoting 21 Convention products and services.
We may reject your application if we decide (at our sole discretion) that your site is unsuitable for the program. All information submitted must be truthful and accurate. Failure to provide accurate information may result in immediate termination of affiliate’s participation in the program.
By registering for the 21 Convention Partner program, you agree to receive occasional email from us related to the program. We will not share or resell your information, and our standard Privacy Policy applies.
Commission Rates
Our affiliate program provides you with a 25% commission on tickets to 21 Convention live events, including VIP upgrades.
For 21 University services (monthly or annual memberships), the commission is 40% for the life of the membership, beginning with the first customer payment, after the free trial period.
Lifetime Commissions
We offer lifetime commissions within our affiliate program. However, there are technical limitations and performance requirements.
From the moment a customer visits our site via your affiliate URL, a cookie is placed on their computer. This allows us to track the customer even if they don’t immediately make a purchase. They can close their browser and return later to complete the order, and you will still be recognized as the referring affiliate. Our cookies are set with a 60 day duration.
The customer may choose to clear their cookies at any time. This is out of our control. Clearing cookies will remove any tracking, and purchases will no longer be tracked to your affiliate account. The same applies if they use a different web browser or device than originally used to access your referral link.
Once a purchase is made, that customer is linked to your affiliate account. As long as you are the most recent referrer, all future purchases by that customer account will be automatically tied to your affiliate account and will generate the relevant commissions. Once this connection is made, there is no further reliance on cookies.
We use “last click” tracking. This means that if a customer was referred by another affiliate weeks, months or even years ago, but then clicks on your link and makes a new purchase, you will get receive commissions for this new order instead of the original referrer, and will receive lifetime commissions on that customer’s future purchases for as long as that customer isn't referred by some other affiliate. "Last click" tracking is the most common type of tracking, and rewards the most recent marketing and promotional efforts.
Generating Referrals
In order to be awarded commission for a purchase, you must utilize your unique referral URL, provided within your affiliate dashboard.
You are permitted to use link cloaking, link tracking or other forms of redirection. However, be aware that some ad networks or social networks do not allow such links to be used.
Recurring Products (Subscription Products)
Where customers choose to purchase a recurring product you will receive commission on all recurring orders as long as you are the last referring affiliate. Once the customer is attached to your affiliate account for 21 University, you earn commission on their membership regardless of future links they click.
Commission is earned at the time of renewal, monthly or yearly.
If the customer cancels their ongoing recurring order, commissions will also cease.
Refunds
In the event that a customer requests a refund (and we honor that request) – we reserve the right to deduct any commission already paid out on that sale from future commissions. This holds true for charge back or similar payment situations.
Commission Payouts
Payments are typically issued via Paypal on a 30 day recurring basis.
One must meet a minimum commission threshold of $50 in order to receive payment.
We issue payments via PayPal. We are unable to provide commission payouts via check unless otherwise arranged with management.
We cannot be responsible for any banking fees you may incur by receiving a payment from us.
Promotion
You may use your unique URL within email marketing, online advertising, blogging, social media marketing, video marketing, and other forms of online marketing.
You must not use the 21 Convention, 21 University, 21 Studios, or other brand names owned by The 21 Convention within your domain name. For example, you may not register a domain name such as 21conventionproducts.com
Such use of our brand name may cause confusion with customers.
Misrepresentation
You must not in any way, attempt to mislead the customer into believing you are the manufacturer or direct supplier of the products. You must not make any factual claims about the product’s composition, the benefits of using the product, or other significant claims that would influence a purchasing decision, other than those substantiated on our websites: the21convention.com, the21convention.org, 21university.com, 21studios.com.
If your marketing material suggests you are an impartial party, you should include a caveat that explains you are being financially compensated for promoting this product.
You must not represent the product in a negative way, nor make any connections between the product and another organization.
Breaking These Terms
It is against these terms for you to purchase products for yourself through your own affiliate account. It is also against these terms to attempt to circumvent or alter any of the technical methods employed by our affiliate program.
You must act within the terms of any associated platform being used in your marketing activity. (e.g. Facebook, Google, etc).
Any email marketing activity must be conducted in accordance with the CAN-SPAM regulations and/or any local territory guidelines.
Sites that promote violence; promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age; promote illegal activities; attempt to copy and/or assume the creative or business identity of 21 Convention/21 University in any manner; and/or contain any other content that we deem offensive and/or not in alignment with the 21 Convention and 21 University brands, are unsuitable for our referral partner program, and if used may be grounds for termination of the referral partner relationship.
If we detect that these terms have been breached for any reason, we reserve the right to deny registration, cancel your affiliate account and void any unpaid commissions.
Canceling Accounts
We reserve the right to suspend or delete an affiliate account at our discretion.
Any affiliate accounts that have not made any referrals within a 90-day period and have no outstanding commission to be paid, may be designated as dormant. We reserve the right to delete accounts that have been found to be dormant.
If you wish to close your affiliate account directly or if you have any other questions, please contact us via email at info@the21convention.com
Changes to Terms & Conditions
We reserve the right to change the terms and conditions of our affiliate program at any time. In the event changes are made to the terms and conditions, affiliates will be notified. If they disagree with the new terms they can cease the affiliate relationship. Continuing to operate as an affiliate under new terms after being notified of the new terms is considered an acceptance of the new terms. If changes to the lifetime commissions terms and conditions are ever made, existing affiliates will continue to receive lifetime commissions based on the original terms and conditions for a period of 1 year.
